8 tips for user-friendly site design


8 tips for user-friendly site design

Creating a successful website encompasses much more than beautiful design. While attractive design helps, as a designer or a developer, you should also bear in mind the user experience.

There is nothing more frustrating than landing on a website that is hard to navigate and makes finding the information you want difficult. I’m sure you’ve experienced this yourself as the end-user. But as a developer, are you keeping the end-user in mind?

In this article, we’ll share our best tips for creating user-friendly websites.

1. Make Navigation Easy

Menus should be simple and easy to understand. The primary menu on any website should be prominent and allow visitors to quickly find the information they are looking for. This means avoiding weird labels for pages and limiting the number of submenu levels. At the very least, the most important pages should be at the top menu level.

Including a search bar in the navigation menu also makes the website more user-friendly because it allows any visitor to search for information on the fly.

2. Ensure the Text is Legible

Another key factor for user-friendly websites is readable text. Numerous studies have shown that most people don’t actually read websites, they scan the content. Because of this, you have to pay special attention to the fonts and ensure the text can be read even on smaller screens without any issues. Avoid using script and calligraphy fonts or fonts that use a lot of special characters as they are generally harder to read.

The copy of the website should be broken up into smaller paragraphs and follow proper formatting by including headings and bullet points where appropriate to make the text more scannable. Don’t forget to include plenty of white space around the text and ensure there is sufficient contrast between the background color and the color of the text.

3. Build With Mobile In Mind

More and more people are using their smartphones and tablets to consume the online content. Having a responsive website that works on mobile devices just as well as on desktop computers is crucial for the end user.

However, a responsive design is just one piece of a puzzle. In order for the website to be mobile-friendly, ensure that the buttons do not appear too small on mobile devices, that the form fields can easily be filled out, and that forms trigger the correct keyboard.

4. Optimize Loading Times

Did you know that roughly 40% of visitors will abandon a website if it takes more than 3 seconds to load? If you design a website that uses a lot of images, videos, or several different stylesheets and script files, you’re adding to the load times.

Consider optimizing images for the web and reducing the number of multimedia items to an absolute minimum. Combine and minify the stylesheets and script files and move the render-blocking elements to the footer of your website. You can also use a CDN service to host those files along with images and videos instead of serving them from your client’s website.

5. Provide Feedback

Almost every website uses forms, call-to-action buttons, and buttons that allow visitors to either share their post, submit a comment or download a resource. However, it’s common to make a mistake when filling out a form. Without an error message indicating what went wrong, users won’t know where they made a mistake and it’s more likely they will get frustrated and leave.

Similarly, some users are extremely cautious when downloading files from the web, not to mention users who rely on screen-reader software. Provide an explanation of what type of file it is or what will happen once they click on the link. Will it open up in a new window? Will it immediately download a file to their computer? Little things like this go a long way towards making a website more user-friendly.

6. Be Consistent With The Color Scheme

Color plays an important element in any design. When it comes to websites, you should choose between 2 and 5 colors that work well together and use them consistently throughout the website. Doing this will allow your client’s brand to remain consistent and make it easier for you to update the colors if your client decides to rebrand later on. It will also help website visitors to associate colors with certain actions on the website.

7. Simplify The Conversion Process

Understanding the primary goal of a website is crucial before starting the design process. Whether your client wants to book more clients of their own, land a speaking gig, grow their email list or sell more products, the end goal always boils down to conversion. As such, make sure the conversion process is as simple as possible.

Don’t design forms that ask for more information than necessary. An email sign up form rarely requires more than an email and a name field while the forms on the checkout pages rarely require a user’s SSN. Furthermore, if your client sells digital items, does the checkout form really require their physical address? Eliminate the clutter and focus on collecting only the required information.

8. Ensure CTAs Stand Out

Almost every website uses a call to action of some sort. Ensure those buttons stand out from the background and are large enough to grab attention. While it’s been proven that red buttons tend to convert better than green ones, that doesn’t mean red is always the perfect choice. Keep in mind the chosen color scheme and use a bolder color from it as the background color for call-to-action buttons.

Wrapping Up

User experience is not something that should come as an afterthought in web design. It should be at the forefront of your mind as you design every website, be it your own or for your clients. Use the tips above to help design websites that not only look good but are also more user-friendly.


  1. Excellent post. I was checking constantly this blog and I’m impressed! Very useful info specially the last part 🙂 I care for such information a lot. I was seeking this certain information for a long time. Thank you and good luck.

  2. An outstanding share! I’ve just forwarded this onto a co-worker who was doing a little homework on this. And he actually bought me lunch due to the fact that I stumbled upon it for him… lol. So allow me to reword this…. Thank YOU for the meal!! But yeah, thanx for spending the time to discuss this issue here on your website.

  3. I’m not sure where you’re getting your information, but good topic. I needs to spend some time learning more or understanding more. Thanks for magnificent information I was looking for this information for my mission.

  4. Pretty nice post. I just stumbled upon your blog and wished to say that I have truly enjoyed surfing around your blog posts. In any case I will be subscribing to your feed and I hope you write again soon!

  5. Hey there! I know this is kind of off topic but I was wondering which blog platform are you using for this website? I’m getting sick and tired of WordPress because I’ve had issues with hackers and I’m looking at alternatives for another platform. I would be awesome if you could point me in the direction of a good platform.

  6. My spouse and I stumbled over here coming from a different web address and thought I might check things out. I like what I see so i am just following you. Look forward to exploring your web page yet again.

  7. Hi, i think that i saw you visited my weblog so i came to “return the favor”.I’m attempting to find things to improve my web site!I suppose its ok to use some of your ideas!!

  8. Awesome things here. I am very happy to look your post. Thanks a lot and I am having a look forward to touch you. Will you please drop me a e-mail?


Please enter your comment!
Please enter your name here